The Happiness Equation
What’s the formula for a happy life? Neil Pasricha is a Harvard MBA, a Walmart executive, a New York Times-bestselling author, and a husband and dad. After selling more than a million copies of his Book of Awesome series, he now shifts his focus from observation to application. In The Happiness Equation, Pasricha illustrates how to want nothing, do anything, and have everything. If that sounds like a contradiction, you simply haven’t unlocked the 9 Secrets to Happiness. Each secret takes a common ideal, flips it on its head, and casts it in a completely new light. Pasricha then goes a step further by providing step-by-step guidelines and hand-drawn scribbles that illustrate exactly how to apply each secret to live a happier life today. Controversial? Maybe. Counterintuitive? Definitely. The Happiness Equation will teach you such principles as: * Why success doesn’t lead to happiness * How to make more money than a Harvard MBA * Why multitasking is a myth * How eliminating options leads to more choice
The Innovator’s Dilemma
A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensens work continues to underpin Todays most innovative leaders and organizations. the Bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the worlds best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller–one of the most influential business books of all time–innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right–yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, the Innovators Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative–and consistently noted as one of the most valuable business ideas of all time–the Innovators Dilemma is the book no manager, leader, or entrepreneur should be without.
This is marketing
This is marketing
What is the best way to identify your smallest visible audience? How do you build trust and permission with your target market? From the author of 18 bestselling books including THE DIP and TRIBES comes THIS IS MARKETING, the one indispensable volume that teaches you all you need to know about connection, empathy and making a difference for decades to come.
